PokerDetour.com Launches No-Limit Texas Holdem Poker Shirts & Apparel for Avid Players

PokerDetour.com launches a new site dedicated to shirts and apparel for avid players & fans of poker. The shirts and apparel offer unique and one-of-a-kind designs based on poker terms or slang. New designs are expected weekly. Avid players and fans can now purchase shirts and apparel that shows their love for the game. Prices for casual wear shirts begin at $18.00.

November 22, 2004 -- There are more than 50 million poker players in the United States and more than 100 million worldwide. Through shows like ESPNs World Series of Poker, Travel Channels World Poker Tour, and 24/7 online poker - avid players & fans can now watch and play the most popular form of the game No Limit Texas Holdem on a daily or even hourly basis. PokerDetours mission is to outfit every poker player worldwide with shirts and apparel based on the PokerDetour brand.

Poker players have their own language with a dictionary of terms and slang that they all understand. PokerDetours shirts leverage these terms and slang like; Big Slick (Ace King) or Pocket Rockets (Ace Ace), and Under the Gun (First to Act). Additionally, PokerDetour is the first brand to acknowledge the online poker player with specialty shirts and apparel.

PokerDetour offers more than 20 different shirts. Mainly, focused on men (21 years old & over) who account for over 95% of all poker players, PokerDetour sees the demographics of the game changing dramatically. Due to great exposure on television and online more women and kids are now interested in the game. Professional Poker Player, Annie Duke just won a $2 Million WSOP Tournament of Champions. Kids are playing holdem during lunch and after school quickly learning probability & statistics. PokerDetour offers a womens and kids line too.

PokerDetour branded shirts and apparel are exclusively sold at PokerDetour.com. However, the company plans to market its shirts and apparel through major distributors, retailers, and online & land-based casinos. With over 7,000 players expected at the 2005 World Series of Poker, PokerDetour plans to have additional exposure through its strategic partners with exclusive lines through professional poker players and sponsorships.

About PokerDetour:

Three self-proclaimed maniacs of poker who wanted to express their love of the game in cool fashion statements founded Avid Players Corporation in October 2004. Avid Players Corporation has offices based in Sacramento, CA with production in Southern California for PokerDetour branded shirts and apparel. Avid Players designs, markets, and produces shirts, apparel and related-accessories based on gaming. Avid Players initial release of the PokerDetour line and can be found at: www.pokerdetour.com.

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